GROWTH RATE ANALYSIS OF INDIAN VALUE ADDED COFFEE

Abstract

Coffee is considered as one of the vital non-alcoholic beverages in the world. Data of ten years period from 2007-08 to 2016-17 were collected from Coffee Board of India, Bengaluru for the purpose of analyzing the growth rate of value added coffee export. The linear and compound growth rate was found to be significant for instant and pooled value added coffee. Whereas for ground and roasted coffee, the linear and compound growth rate were found to be non-significant which may be due to less preference in international export markets compared to instant coffee. For instant coffee growth rate was found to be highest and positively significant for Turkey, Indonesia and Poland because of increased demand from these countries. The growth rate was found to be negative for Finland due to shifting of consumer preference to other coffee products. For Russian federation and Ukraine growth rate was found to be non-significant because export to these had reached the plateau. The compound and linear growth rate of ground coffee was found to be highest for Australia because of more preference is given to Indian ground coffee from last four years. USA, Italy, Ukraine, Finland, Kuwait and other countries were found non-significant growth rate. For roasted coffee all the countries except Singapore was found to be non-significant. In case of pooled value added coffee, the growth rate was found to be highest for Turkey and negative growth rate was found for Finland. For Russian federation and Ukraine the growth rate was found to be non-significant.